Endorsements & Strategic Partnerships
Procure and negotiate strategic brand partnerships to boost awareness (paid or editorial).
Procure and negotiate targeted brand deals through sponsored content on social media platforms, product integrations, and co-branded collaborations.
Identify, negotiate with, and oversee influencer partnerships on behalf of brand clients.
Lead campaigns with relevant influencers who can amplify brand's messaging and product portfolio through long-term relationships or seasonal activations.
Content Strategy, Production & Distribution
Produce content from idea through production. Distribute and ensure synchronization amongst all content channels.
Produce customized editorial calendars. Use analytics to target brand's audiences in order to optimize content performance.
Develop performance-driven communications and promotions featured on email, social media and website.
Execute engaging content and promotions to develop breakthrough creative.
Optimize email campaign messaging and targeting through frequent testing and data analysis, documenting the results and sharing best practices.